by Brian Wallace | Oct 16, 2009 | Twitter
The customer is always right. This a phrase that anyone working in customer service should be fully familiar with. While frequently known, albeit infrequently implemented in the “real world,” the saying has taken on a new meaning with the dawn of a... by Brian Wallace | Oct 7, 2009 | Google, PPC
You may or may not be aware, but in New York City this week is a little convention called SMX East. This is one of the famous conferences put on by Danny Sullivan and team. SMX East usually draws a big agency crowd, but as with so many conferences, is a great place... by Brian Wallace | Oct 1, 2009 | PPC
Quality scoring is a black box. Everyone involved knows it’s important, but some people consider it important enough to optimize for it while others go on about their day and accept the score they get, come what may. Regular readers of these posts may realize... by Brian Wallace | Sep 21, 2009 | PPC
Ad copy is a unique aspect of the search campaign because it is the only part that the visitor can interact with. Marketing Sherpa estimates say that a searcher will spend only 0.7 seconds on average reviewing an ad, yet in that small amount of time you must: Grab the... by Brian Wallace | Sep 9, 2009 | Social Media
When signing into Reddit this morning and viewing a submission’s commentary, you may notice a slight change to their familiar sidebar. A percentage is now given detailing the proportion of voters who enjoyed the post, along with a few other changes.
by Brian Wallace | Sep 3, 2009 | PPC
You can find hundreds or even thousands of best practices guides for AdWords, but there seem to be very few that are written for Yahoo. I assume that you will know some of the Google ones, as this post will essentially just show the differences between Yahoo best... by Brian Wallace | Aug 20, 2009 | PPC
Image via Wikipedia Excel is undoubtedly the most important program I use in conjunction with my PPC work. It’s the Swiss Army Knife of online tools where I build my keyword lists, write my ad copy, prep campaigns and ad groups for uploading, and the center of... by Brian Wallace | Aug 19, 2009 | Social Media
Traditional media is thought to become quickly irrelevant as we progress in Internet-based technology. The print media companies have almost all gone to the government begging for a bail out, while continuing to fold, irregardless of the financial support. Television... by Brian Wallace | Aug 12, 2009 | Twitter
With the widespread growth and popularity of Twitter these days, the userbase so broad, do you know your place within this vast social network? How do you rank amongst your fellow Tweeple? The following 10 Twitter ranking websites are being graded on a scale of 1-10... by Brian Wallace | Aug 6, 2009 | PPC
Click fraud is a way of life for the search engine marketer, but its impact can be minimized at the expense of the search engines. Here are some helpful tools to submit claims to the various click quality departments. It can be time consuming, but every dollar you get...