by Brian Wallace | Mar 1, 2010 | Inspiration
Arianna Huffington, Jason Calacanis, and Michael Arrington (to name a few) got filthy stinking rich by using one important tool. Sadly, most website owners have it and never use it.
Instead, many site owners hide their Excalibur (or light saber, if that’s more your thing) in a dark corner somewhere and rarely bring it out into daylight. But, if you’re brave enough to fight off the spiders, bats, and killer dust bunnies, you’ll be able to expand and grow your business far beyond its current expectations.
by Brian Wallace | Feb 24, 2010 | Social Media
Guest post by Justin Parks – He’s Northern Irish and a big time advocate of social media stuff and making sure its done right. Loves a pint of the black stuff from time to time and tends to swear a lot. You have been warned! He hangs out on twitter and... by Brian Wallace | Feb 19, 2010 | PPC
We all like to save money, and even though I’ve mentioned in the past how you can lower CPCs, I thought I will share a couple quick and simple ways you can make the money you’re spending on search work a little harder. Paying By Credit Card: Most people... by Brian Wallace | Feb 8, 2010 | Blog
If you read my blog, there is a good chance that you have a blog yourself, or that you’ll have one someday soon. As you know, blogging is a lot more work than you might initially think. One of these factors is the amount of time spent on commenting: approving... by Brian Wallace | Jan 29, 2010 | Social Media
If you’ve ever spoken to me personally, you probably know by now that I’m not a big fan of ROI. (My response to Samir’s post may give you a bit more insight on some of my ROI thoughts.) In general, I feel that ROI can be manipulated to include /... by Brian Wallace | Jan 19, 2010 | Twitter
When I look at some of the folks on Twitter these days, I find it incredible that some of them have 50,000, 500,000, or even over a million followers. If you aren’t famous in your own right, why are all these people following you?
by Brian Wallace | Jan 18, 2010 | PPC
If you haven’t heard me say it before, let me say it now: Although PPC is cutting edge marketing that is quickly becoming more and more mainstream, its roots lie in one of the oldest forms of marketing: direct marketing. We know this through credit card offers,... by Brian Wallace | Jan 15, 2010 | PPC
You have probably seen them numerous times while doing searches: The little sub-links below the main link on Google SERPs. Those are called SiteLinks, and now Google has a beta in place that lets you include SiteLinks in your ads that reach top position. ... by Brian Wallace | Jan 12, 2010 | Social Media
App-stur-ba-tion (noun) – The overabundance of applications that don’t fulfill any new, meaningful purpose.
by Brian Wallace | Jan 8, 2010 | Offbeat
While in a bookstore with my mother, we spied the business section and decided to check out the non-virtual competition that my father faced. Although we saw no texts on social media marketing, we did see some new, crisp books on do-it-yourself accounting. Wanting to...