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ROI Is a Number, Not “Awesome”

You probably get them as much as I do: those sales calls from people who can “guarantee top positioning in Google and other search engines”.  Little do they know that when they call me, they’re talking to someone who doesn’t mind showing them...

The Fundamentals of Manual Bidding

Image via Wikipedia I was recently speaking to a fellow search marketer who was stumped as to why all the key performing indicators were moving in the wrong direction on one of his accounts.  We checked the the main culprits to make sure nothing was inadvertantly...

Review of Su.pr: Stumbleupon’s URL Shortener

By now, a lot of Internet users are suffering from URL-shortening overload syndrome and I am no exception.  When I found out about Stumbleupon’s Web 2.0-aptly named Su.pr, I can’t deny that I groaned more than just a bit.  When it comes to the Unique Ideas...

Picking the Low Hanging Fruit

Image via Wikipedia When discussing PPC performance, people love to refer to the low hanging fruit.  You know, that’s the stuff that’s easy to accomplish with little effort that yields great results.  This typically refers to getting more conversions for...

A Blog is More than a Leaf in a Lifestream

Image by pellesten via Flickr Last week, Steve Rubel of the Micro Persuasion blog announced that he was ditching his blog and moving over to a lifestream powered by Posterous. An inspired move or an act of lunacy? Opinion is divided on that one. What I would like to...

Should I Advertise on Bing?

Bing can be portrayed as a search marketer’s best friend or biggest annoyance.  Agencies, who typically charge based on percentage of media spend, hated Live/MSN search because it had relatively no search volume, which meant no media to spend, which meant no...

NowSourcing to Appear on Bido.com

I’ll be the guest speaker at Bido.com tomorrow, July 2nd at 1pm EST.  We’ll be talking about social media and domaining, an interesting crossover that you certainly don’t hear about every day. Please join us and you’ll be able to chat with me...