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Twitter Gmail Gadget Developer Pushes Out Updates

It’s one of the more useful Gmail gadgets out there and it’s just got better. If you are a user of the Twitter Gadget For Gmail, you may have noticed a couple of cool improvements lately. For those of you who don’t know what the gadget is, it’s...

The Search Deal 18 Months in the Making

So it finally happened: Microhoo, YahooSoft, YaBing…however you call the search deal between Microsoft and Yahoo it is now officially signed with the biggest pen I have ever seen.  There has been tons of write-ups on the pros and cons by people with a lot more...

ROI Is a Number, Not “Awesome”

You probably get them as much as I do: those sales calls from people who can “guarantee top positioning in Google and other search engines”.  Little do they know that when they call me, they’re talking to someone who doesn’t mind showing them...

The Fundamentals of Manual Bidding

Image via Wikipedia I was recently speaking to a fellow search marketer who was stumped as to why all the key performing indicators were moving in the wrong direction on one of his accounts.  We checked the the main culprits to make sure nothing was inadvertantly...

Review of Su.pr: Stumbleupon’s URL Shortener

By now, a lot of Internet users are suffering from URL-shortening overload syndrome and I am no exception.  When I found out about Stumbleupon’s Web 2.0-aptly named Su.pr, I can’t deny that I groaned more than just a bit.  When it comes to the Unique Ideas...

Picking the Low Hanging Fruit

Image via Wikipedia When discussing PPC performance, people love to refer to the low hanging fruit.  You know, that’s the stuff that’s easy to accomplish with little effort that yields great results.  This typically refers to getting more conversions for...