by Brian Wallace | Jul 20, 2009 | Reviews
I am a big online searcher, so much so that I should trademark the phrase “I’m off to ask my friend Mr Google”. But Google and other similar search engines can only do so much when it comes to answering search queries. Being an algorithim, they are... by Brian Wallace | Jul 16, 2009 | PPC
Image via Wikipedia I was recently speaking to a fellow search marketer who was stumped as to why all the key performing indicators were moving in the wrong direction on one of his accounts. We checked the the main culprits to make sure nothing was inadvertantly... by Brian Wallace | Jul 14, 2009 | Social Media
This post is a collaboration between Mashable’s Summer of Social Good charitable fundraiser and Max Gladwell’s “10 Ways” series. The post is being simultaneously published across more than 100 blogs. Social media is about connecting people and... by Brian Wallace | Jul 10, 2009 | StumbleUpon
By now, a lot of Internet users are suffering from URL-shortening overload syndrome and I am no exception. When I found out about Stumbleupon’s Web 2.0-aptly named Su.pr, I can’t deny that I groaned more than just a bit. When it comes to the Unique Ideas... by Brian Wallace | Jul 10, 2009 | PPC
Image via Wikipedia When discussing PPC performance, people love to refer to the low hanging fruit. You know, that’s the stuff that’s easy to accomplish with little effort that yields great results. This typically refers to getting more conversions for... by Brian Wallace | Jul 6, 2009 | Social Media
Image by pellesten via Flickr Last week, Steve Rubel of the Micro Persuasion blog announced that he was ditching his blog and moving over to a lifestream powered by Posterous. An inspired move or an act of lunacy? Opinion is divided on that one. What I would like to... by Brian Wallace | Jul 2, 2009 | PPC
Bing can be portrayed as a search marketer’s best friend or biggest annoyance. Agencies, who typically charge based on percentage of media spend, hated Live/MSN search because it had relatively no search volume, which meant no media to spend, which meant no... by Brian Wallace | Jul 2, 2009 | domaining
I’ll be the guest speaker at Bido.com tomorrow, July 2nd at 1pm EST. We’ll be talking about social media and domaining, an interesting crossover that you certainly don’t hear about every day. Please join us and you’ll be able to chat with me... by Brian Wallace | Jun 24, 2009 | PPC
Image by labnol via Flickr It’s not uncommon for me to meet people who are interested in getting started with paid search, but have no idea how to get started. That’s usually why they come to me in the first place. More often than not, there is one... by Brian Wallace | Jun 18, 2009 | Social Media
The popular real-time feed aggregator, FriendFeed, can bring a bit of traffic to a blog. As of today, FriendFeed’s Kevin Fox has announced it is adding its subscriber count to the number of RSS subscribers. Site admins should start seeing a spike, possibly very...