by Brian Wallace | Apr 16, 2009 | PPC
Image via CrunchBase Roughly two years ago when Yahoo started announcing what features would be available in the Panama interface compared to the old one, I was excited for one in particular: 3rd party campaign imports. This means that you could take an account you... by Brian Wallace | Apr 13, 2009 | Inspiration
Getting featured in a web comic is a great start for motivational Mondays: (see the rest of War 1/3) Nothing beats riling up the Digg masses on a Monday, lol. The Drill Down discussed War on this past Friday’s show as well. Ncomment says that quite a few... by Brian Wallace | Apr 7, 2009 | Live Events
Image via Wikipedia I will be speaking tonight for the Kentucky – Indiana Personal Computer Users Group (KIPCUG) at the CCUM Assembly Hall at 7:30pm. Networking will begin at 6:30pm, so if you are in the area, would love to see you there! The topic will be using... by Brian Wallace | Apr 2, 2009 | PPC, Uncategorized
Expanding keywords is an infinite job. If you run out of ways to describe your product, service, or offer, then you’re not trying hard enough! Here are a couple quick ways I expand on keywords to get more quality traffic that is cheap: Misspellings: This may... by Brian Wallace | Apr 1, 2009 | Wordpress
Ever heard of Wordpress.org? If you haven’t, I’ll be surprised. Wordpress’ blogging software has been downloaded over 6,000,000 times since the launch of version 1.5 in 2005, the first version in which Wordpress introduced the use of Themes. Fast-forward to 2009 and developing these themes has become the livelihood of many professional web designers.
by Brian Wallace | Mar 26, 2009 | Live Events
Image via Wikipedia For those of you still at SES New York or just happen to be around New York City, I’ll be presenting at Pace University’s downtown campus today at 6:30pm. It’s a free event and would love for you to come. It’s all about... by Brian Wallace | Mar 26, 2009 | Google, PPC
Image by Getty Images via Daylife Chances are you understand the basics of Google’s click auction. If you didn’t you probably wouldn’t be interested enough in PPC to do research, read blogs like this one, or try to maximize your performance on the... by Brian Wallace | Mar 24, 2009 | Inspiration
Image via CrunchBase Several days ago I put together 10 rules of social media. For those of you that missed them amist the Twitter chatter, here they are, nice and concise: Rule #10 in social media: multitasking makes you stupid. Do a single task and increase quality... by Brian Wallace | Mar 20, 2009 | Twitter
Let me just say it one more time – SXSW was a lot of fun. If I ever had any doubts about social media bringing people together, I’m all in now. It is really great to finally meet clients, partners, friends, and associates that we’ve chatted online... by Brian Wallace | Mar 19, 2009 | PPC
Image via Wikipedia I’m a huge fan of testing. If you’re running PPC campaigns and aren’t testing, then you’re not doing your job. Just because keywords in your campaigns are delivering traffic and conversions, it doesn’t mean your campaign is optimized. The entire...