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The Importance of Conversion Tracking

Image by mechanikat via Flickr It’s 10:00 pm.  Do you know where your conversions are? I talk to a lot of people about their search campaigns in a lot of different areas.  Unless they’re really into this new concept (new to them, mind you) called...

10 Ways to Change the World Through Social Media

Our children will inherit a world profoundly changed by the combination of technology and humanity that is social media. They’ll take for granted that their voices can be heard and that a social movement can be launched from their laptop. They’ll take for granted that they are connected and interconnected with hundreds of millions of people at any given moment. And they’ll take for granted that a black man is or was President of the United States.

Meeting JStam and We Have a Winner

Image via CrunchBase Welcome to the final installment of the 10in10 experiment! Week 10 I had a chance to catch up with John Stammerman aka JStam, currently a web administrator for Indiana University.  Right away I could tell that John really gets the web, both...

7 Social Media Motivators

At one point or another you’ve probably come across motivational posters.  Whether in a corporate boardroom or an email chain forward, some are meant to be meaningful and heartfelt, while others are downright funny.  Here’s our collection of the 7 best...

Google Keeps Quiet on New Keyword Tool

Image by rustybrick via Flickr Google is normally very proud of its tools, and has good reason to be.  With a monopoly in the marketplace and easy-to-use tools, they make it easy for new advertisers to find keywords to spend money on, and hopefully grow...

When Motivation Isn’t Enough

Image of Lisa Barone Sometimes reading other people’s motivational stories just isn’t enough to lift your spirits. I’ve tried to make it a habit of posting motivational pieces every Monday (yes, yes, I know… it’s Tuesday… all the...

Yahoo Campaign Conversion Made Easy

Image via CrunchBase Roughly two years ago when Yahoo started announcing what features would be available in the Panama interface compared to the old one, I was excited for one in particular: 3rd party campaign imports. This means that you could take an account you...

On Being a Webcomic

Getting featured in a web comic is a great start for motivational Mondays: (see the rest of War 1/3) Nothing beats riling up the Digg masses on a Monday, lol.  The Drill Down discussed War on this past Friday’s show as well.  Ncomment says that quite a few...

Speaking Tonight at the KIPCUG

Image via Wikipedia I will be speaking tonight for the Kentucky – Indiana Personal Computer Users Group (KIPCUG) at the CCUM Assembly Hall at 7:30pm. Networking will begin at 6:30pm, so if you are in the area, would love to see you there! The topic will be using...