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The New Community Rules: Add to Your Toolbelt

The New Community Rules is one of the latest social media books out there, written by Tamar Weinberg.  Tamar and I are friends and enjoy debating the finer points of social media.  While we don’t always agree 😉 she has outdone herself in this book. New and...

How Efficient is Customer Service on Twitter?

The customer is always right. This a phrase that anyone working in customer service should be fully familiar with.  While frequently known, albeit infrequently implemented in the “real world,” the saying has taken on a new meaning with the dawn of a...

Yahoo News + Google Updates = Busy Week!

You may or may not be aware, but in New York City this week is a little convention called SMX East.  This is one of the famous conferences put on by Danny Sullivan and team.  SMX East usually draws a big agency crowd, but as with so many conferences, is a great place...

My Quality Score is Fine, Right? RIGHT?!

Quality scoring is a black box.  Everyone involved knows it’s important, but some people consider it important enough to optimize for it while others go on about their day and accept the score they get, come what may.  Regular readers of these posts may realize...

Writing Effective Ad Copy

Ad copy is a unique aspect of the search campaign because it is the only part that the visitor can interact with. Marketing Sherpa estimates say that a searcher will spend only 0.7 seconds on average reviewing an ad, yet in that small amount of time you must: Grab the...

Reddit Layout Changes

When signing into Reddit this morning and viewing a submission’s commentary, you may notice a slight change to their familiar sidebar. A percentage is now given detailing the proportion of voters who enjoyed the post, along with a few other changes.

Yahoo! Search Marketing Best Practices

You can find hundreds or even thousands of best practices guides for AdWords, but there seem to be very few that are written for Yahoo.  I assume that you will know some of the Google ones, as this post will essentially just show the differences between Yahoo best...

PPC & Excel: The Perfect Marriage

Image via Wikipedia Excel is undoubtedly the most important program I use in conjunction with my PPC work. It’s the Swiss Army Knife of online tools where I build my keyword lists, write my ad copy, prep campaigns and ad groups for uploading, and the center of...