Searchonomics – How Lowering Bids Can Raise Total Cost
Image via Wikipedia I’m a huge fan of testing. If you’re running PPC campaigns and aren’t testing, then you’re not doing your job. Just because keywords in your campaigns are delivering traffic and conversions, it doesn’t mean your campaign is optimized. The entire...SXSW Overflow and the Power of IRL
As this is my first SXSW Interactive, I wasn’t really sure what to expect. You can spend all day looking at guides on SXSW, tips for newbies, and my.sxsw, watch #sxsw and the like. In short, this is all overflow. It’s overwhelming when you basically...NowSourcing: What are You Doing?
Yes, it’s been a few days since we’ve last posted, so I thought I’d bring you all up to speed. WordPress Wednesday will resume next week, wasn’t quite done with some research on commenting systems. We’ll have a good one for ya next week....TweetJacking: Are You at Risk?
Submitted for your approval: a certain Mr. @TweetSpammer (not his real name) comes along and retweets your perfectly valid tweet, but puts in a different link of his own – covering it up with url shortening. Welcome to – the TweetJack zone! Seriously...How to Keep it All Together & Meeting Ben Ray
Image of Ben Ray This post is a combination between motivation, meeting for the #10in10 experiment, and social media. I find that people sometimes have trouble “keeping it all together” sometimes. It’s easy to get burned out and overwhelmed in...Follow Friday #3: Louisville Edition
Image via Wikipedia I’ve decided to go the local route this week and highlight some interesting Louisville people and places to follow on Twitter for this week’s #followfriday. Here goes: @wfm_louisville: Just started following Whole Foods Market –...Dancing to the Beat of a Different Kind of Music
Image by TimmyGUNZ via Flickr Music is a tough sell online, especially in the PPC realm. You’re taking an item that doesn’t have any distinguishable difference between your version and a competitor’s version, and trying to give the customer reason...What About Contact Form 7?
Last week’s WordPress Wednesday about how to select a WordPress contact form plugin seemed to generate a lot of good discussion, so let’s continue a bit on the same subject. Since last week’s post, a recurring question I’ve been asked here and...Debunking the Twitter Power User Myth
Twitter, Twitter, Twitter. At times, it seems there is little else to talk about in the social media world. With the ongoing influx of self-proclaimed experts (from every imaginable field) and those looking for another outlet for receiving and reciprocating votes on submissions from various social media sites, will we see an increased number of Twitter profiles with outlandish follower counts?